The value chain
We believe that to create value and be able to turn it into growth opportunities it is vital to be able to rely on solid interdependency between all activities, internal and external, that make up our ecosystem.
CELLULARLINE CONTROLS ALL ACTIVITIES IN THE VALUE CHAIN
The strategic processes in our production cycle are connected with the in-house creation and development of products, together with strategic marketing positioning activities. Through in-depth analyses of the market and the final customer and thanks to our R&D division, we design innovative devices capable of exploiting industry trends and new technological developments.
Analysis of users of smartphones and accessories at a local and international level
Strategic marketing approach
In-house research and development
Extremely fast, efficient go-to-market processes
Management of individual product categories
Offer planning and segmentation
Management of ranges by channel and by customer
Management of product seasonality
Development of digital content and communication support
The efficient outsourcing of production offers great flexibility in terms of production capacity and volumes, making it possible to choose suppliers based on their technical innovation and reliability, in order to guarantee a product quality that satisfies even the most demanding customers.
Strategic management of production partners
Careful selection and certification of suppliers
Ongoing renegotiation of supply conditions
Exclusive and/or strategic partnership supply arrangements
Quality control during production and on delivery
Constant management of relations with logistics partners and those handling the storage of goods and inventories