Product & Packaging

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We are committed to searching for innovative solutions for both products and packaging, which complement our finished products, for an output with an excellent sustainability performance.

Success stories


Quality DNA

Our Quality DNA programme, launched in 2018, involves a collection of values and initiatives that make our products stand out. Managing to communicate our uniqueness on the market, in line with the definition in the Quality DNA, allows us to show the real differences in value which are a feature of our products in the eyes of people and enables us, at the same time, to provide our partners with a differentiated, solid, secure product offering.

To make our products original, distinctive and different from others we are always committed to guaranteeing:

BECOME line, range of eco-friendly accessories

Not only the products, also the packaging of BECOME has been chosen to be sustainable: each package is made entirely of FSC recycled paper, ensuring the absence of plastic elements.

To ensure full recyclability of the paper used as packaging, natural glues are used to seal the package making the paper totally free of polymeric


Use of eco-sustainable compounds


in cases


in chargers and cables



products that can be sold in the BECOME range (22 cases, 2 Airpods cases, 2 chargers, 4 leads)


of packaging is plastic free with the use of recycled and recyclable FSC-certified paper


analysed according
to the Sustainability
Life Cycle
Assessment (SLCA)


of Microfiber
scraps reused in the
textile supply chain

We have started on a journey of re-engineering packaging so that it is simpler for the consumer to separate the different components and recycle them correctly



of FULL PAPER packaging out of the total packaging that can be sold



less plastic used in the composition of the packaging compared with 2020



of the paper used for the packaging is FSC certified

Future undertakings


Commitment continued to invest human and economic resources in order to develop new products based on recyclable materials to reduce environmental impacts.

Improvement of the supply chain

We want to continue our supply chain analysis, assessment and engagement programme, in order to drive their improvement according to drivers and standards that take into account environmental and social impacts.

ESG survey

Starting next year, a survey will be extended to all our suppliers to map their level of maturity with respect to ESG dimensions.

Supplier code of conduct

For 2023, we intend to further engage suppliers by requiring them to sign the “Commitment form”, by which we ensure that they have read and accepted all the principles included in the Code of Conduct.

Business social compliance initiative (BSCI)

Following the assessment of a pilot group of suppliers, we plan to extend the project to all our suppliers with an annual turnover of Euro 5,000 or more in the future.

Simpler, FSC certified paper packaging

Commitment continued to developing a packaging that is almost entirely produced with FSC certified paper, with fewer components and assembly solutions to facilitate the proper disposal of materials. Our goal is to reach the objective technical limits up to which we can replace plastic with FSC paper.

New Become project

We are renewing our desire to transform some of our products in a way that reduces their impact on the environment and makes them more sustainable. The commitment is to strengthen the BECOME project by broadening it in terms of the categories covered and amplifying it in terms of its sustainability profile. The future line will also feature recycled plastic rather than compostable and biodegradable material, with the aim of reducing the input of virgin plastic into the environment.

Optimisation of packaging sizes

New solutions are being studied to reduce the size of the packaging used for our products. In this way, not only can material savings be achieved, but also savings in transport-related greenhouse gas emissions.

Extending the range of products made from recycled material

In 2022, we launched some innovation projects about the implementation of recycled material for the production of more complex products (products equipped with printed circuit boards and/or with different combinations of materials used for their production). We set ourselves the challenging goal of having at least one range of our three product macro-categories (protection and style, charging and utility, and audio) with recycled material in the next two years.

Improving communication on product disposal

In order to raise customer awareness and give more visibility to the information contained within the instruction booklet and on our website, we will include an infographic with a view to facilitating and promoting the recycling of our products.

If you want to know more

to consult the full version of our ESG Report.